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Tips to Optimize Your LinkedIn Profile

September 9, 2022 @ 9:30 am - 11:30 pm


Tips to Optimize Your LinkedIn Profile

Please RSVP for this event on the registration button as well as on Zoom.


Tips to Optimize Your LinkedIn Profile


How can you define your value proposition, optimize your LinkedIn profile, and leverage it for impact? What do you need to do to increase your exposure, tell your story, and develop your networking strategies?

Did you know:

  • LinkedIn has over 830 million users worldwide and welcomes a new member every two seconds?
  • LinkedIn is a database that can be mined for relationship building?

This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content.
You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand to stand out.

By attending this session, you’ll learn:

  • Where in your profile to effectively incorporate keywords and how to research them
  • How to clearly brand yourself and develop your “secret sauce” to stand out
  • How to strategically format and streamline your profile and headline
  • Strategies, tactics, and best practices

About The Presenter Lynne M. Williams, Ed.D. Candidate, is the Executive Director of the Great Careers Group & BENG a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for: 1) jobseekers in career transition, including veterans and 2) employed and self-employed for career management.
She is also the President of, a professional association. In addition, Lynne writes resumes and LinkedIn profiles and presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-Person & Online, and other career-related, social media, and technology topics.
She is currently working on writing her doctoral dissertation on LinkedIn for Job Seekers and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?

Book a call
@greatcareersphl #greatcareersphl
@LynneWilliams on Clubhouse Fri 11AM-12PM


If you are not a member of ChemPharma, please join us!

The ChemPharma® Professional Association brings high-caliber business and technical professionals from chemical, pharmaceutical, biotechnology, life sciences, and allied industries together, to foster career and personal success through sharing information and building relationships.

We are a nation-wide association of business and technical executives  with a broad range of experiences covering all technical and professional disciplines and functions in the chemical and pharmaceutical industries.


Please RSVP for this event on the registration button as well as on Zoom.

There is a Google calendar and iCal button below you can click on.


September 9, 2022
9:30 am - 11:30 pm


Lynne Williams